Advocacy - TRSA
Digital Media and Marketing: Back to School

This webinar’s title draws from the 1986 classic comedy starring Rodney Dangerfield. The presentation will school you on principles of digital strategy, a discipline that typically gets “No Respect” at the highest levels of textile services management but ought to. No longer is it enough for your company to just launch a full-featured website. Prospects must be driven there from wherever they’ve logged on in the uncharted, ever changing waters of cyberspace, such as:

  • Their email boxes
  • Search engines
  • Social media
  • Online directories

Learn about tools that compel them to jump from these launching pads to your site:

  • Email blasts
  • Pay per click advertising
  • Retargeting
  • Search engine optimization (SEO)

Get acquainted from this webinar with techniques that ensure you pull yourself equal or perform better than any competitor in capturing online leads.

Program Information
Program Date:
August 03, 2016
Digital Media and Marketing: Back to School
Speaker Information
Mike Shearer  [ view bio ]
Jeff Wile  [ view bio ]
Individual topic purchase: Selected
CPLM CPE: 1.00
Preview Digital Media and Marketing: Back to SchoolPreview Digital Media and Marketing: Back to School

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TRSA Member Price:$0.00
Non-Member Price:$70.00