Advocacy - TRSA
Direct Sales - Cousin or Cannibal?
Growing a textile services business through rental revenue alone sometimes takes longer than cash flow will allow. This webinar guides you through steps in investing in a direct sale program as a speedier track to: - Greater revenue - Immediate return on investment - Keeping competition from pushing you out the back door - Retaining current business - Obtaining new accounts - Regaining lost business This presentation debunks the myth that such sales erode your rental customer base. Instead they enable you to build that base by embracing this ’cousin.“ Topics include: - Definition of direct sales - Offensive v. defensive move - Rental cannibalization: urban legend? - "Back by Popular Demand" - Opportunities & targets - Key strategic elements: staffing, marketing, decorating, web solutions
Program Information
Program Date:
April 20, 2011
Direct Sales - Cousin or Cannibal?
Speaker Information
Barb Herman  [ view bio ]
Individual topic purchase: Selected
CPLM CPE: 1.00
Preview Direct Sales - Cousin or Cannibal?Preview Direct Sales - Cousin or Cannibal?

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TRSA Member Price:$0.00
Non-Member Price:$70.00