Advocacy - TRSA

You can’t put just anything on your trucks and expect your route personnel to sell and serve it properly. A successful product diversification strategy requires adding ancillary items in high customer demand that you can provide cost-effectively. This often requires:
 
• Vendor support and training 
• Minimal follow-up needed on your part (“leave and lease”) 
• Effective reminder systems for replenishment 
• Optimizing your inventory buys 
• Controlling your total acquisition costs 
 
Profitable Facility Services Bundling will guide your efforts to market a variety of high-value offerings that meet your customers’ emerging needs and generate a high return for your company. It will cover tactics needed to ensure payback from investing in product inventory you may never have purchased before, including: 
 
• Specialty mats 
• Hand care for specific customer industries 
• Air freshener 
• Restroom paper 
 
Across product lines, the webinar will advise you on: 
 
• Finding the most underpenetrated facilities 
• Promoting your offerings to prospects’ key decision makers (KDMs) 
• Inspiring your sales and service teams to tout these products 
• Converting sampling opportunities 
• Matching products to markets that buy them most 
 

 

Program Information
Program Date:
July 16, 2014
Profitable Facility Services Bundling
Speaker Information
JT Bailey  [ view bio ]
Colin Dawson  [ view bio ]
Karen Harrington  [ view bio ]
Individual topic purchase: Selected
TRSA
CPLM CPE: 1.00
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